The concept around web usability if primarily similar to that of software applications. Does the website provide an intuitive way to navigate throughout the content, or is it simply too hard to distinguish where one would go next? As part of our quality assurance process we allow others to take a look as the test site's pages and navigation in order to solicit feedback on whether or not it is too hard to get to where they intended on going. Since most users that land on your home page are simply scanning the content, one wants to make sure that they are more compelled to stick around and move deeper into the navigation.
Some of the following are some helpful tips in making sure that your website is more usable to your visitors:
- The home page should successfully describe the purpose of your site.
- Each individual page should be properly titled.
- Avoiding spelling mistakes and other errors.
- Taking into consideration how the page would look if printed.
- Using consistent styled for text and links throughout.
- Imagery that is distracting should be removed.
- Wording should be clear and understandable.
These are just some of the tips that can be applied to your current or future site. We keep these in mine when developing our clients', so feel free to drop us a line to see how we can help you.
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